One of the main driving forces for developing Kill Cliff was to give back to the US Navy SEAL community. A portion of the proceeds from all can sales will be donated to selected Naval Special Warfare and Special Forces Related charities.

Some of the charities the Kill Cliff staff supports and the sales of Kill Cliff support include:

• The Naval Special Warfare Foundation: www.nswfoundation.org
• The Wounded Warrior Project: www.woundedwarriorproject.org
• Special Operations Warrior Foundation: www.specialops.org