It’s official, and here’s our statement:
Sanford MMA, the home to more than 80 professional mixed martial arts fighters, has inked a major naming rights deal with energy and CBD drink maker Kill Cliff. The gym, with a state-of-the-art training facility opened in 2020 in Deerfield Beach, FL, is now called the Kill Cliff Fight Club, or Kill Cliff FC. The name change begins immediately.
What it means:
Sanford MMA fighters, which include 25 of the top UFC, Bellator, and ONE competitors, will now be Kill Cliff Fight Club Fighters, making it the largest and most prestigious stable of MMA fighters in the world.
Among the athletes on the roster are several current and former weight division champions, among them, several Kill Cliff-sponsored fighters: Robbie Lawler, Gilbert Burns, Aung La Nsang, and Logan Storley. See their stories here.
As a result, Kill Cliff FC will have multiple fighters featured in one or more leagues nearly every weekend of the year. To prepare for those fights, Kill Cliff FC Fighters will work out of the 10,000-square-foot Deerfield Beach facility.
The boss speaks:
“Kill Cliff FC firmly plants Kill Cliff at the epicenter of one of the most exciting and largest sports in the world,” said Kill Cliff CEO, John Timar. “Our brand emerged from the Navy SEAL community with the idea of creating clean and natural drinks to fuel the toughest and most elite athletes on the planet. With signature drinks from Joe Rogan and Israel Adesanya already in the Kill Cliff arsenal, this is a natural progression for our brand.
“We like to think about the realm of the possible, act boldly, disrupt, and innovate. Now we have a pro sports team. That’s pretty cool.“
Sanford MMA speaks:
“We are thrilled to partner with a mission-based brand like Kill Cliff,” says Sanford MMA owner and renowned sports agent, David Martin. “Their trailblazing clean energy and CBD formulas are a mainstay with our team and they have set a trend in the industry while simultaneously benefitting the Navy SEAL Foundation. Kill Cliff FC stands to make a huge impact far beyond the world of MMA.”
Henri Hooft, Kill Cliff FC head coach, added, “Our track record of producing champions speaks for itself. But the gravity of the Kill Cliff deal clearly takes the organization and each individual fighter to the next level.”