Thursday July 28, 2022

Kill Cliff Answers: What the Heck Is a ‘Functional’ Beverage?

Kill Cliff Answers: What the Heck Is a ‘Functional’ Beverage?

There’s a lot of jargon in the personal health world, but we think you’ll want to take note of this one: “functional beverage.”

The times they are a-changin’. People are looking for healthier options and paying more attention to ingredient lists and labels. That might even be you.

What Is a Functional Beverage?

Functional beverages contain ingredients that are good for you. Electrolytes, vitamins, dietary fibers, CBD, minerals, probiotics and even herbs. They have low sugar content and stick to natural ingredients.

Basically, drinks without the junk that help your mind and body perform at its best.

Even Coke Canned the Cola

We know that soda and many juices are loaded with sugar and can result in weight gain, obesity and even Type 2 diabetes. That negative perception has caused some of the world’s biggest beverage companies, like Coca-Cola, to rethink their popular but unsavory-for-health products.

Coca-Cola invested $20 million in 2019 into Health-Ade Kombucha and launched Coca-Cola Energy with guarana extracts and B-vitamins.

Heroic Hemp

CBD is another hot area of growth in the functional beverage market. Today, an increasing movement of people are turning to hemp-derived drinks as an alternative way to improve pain, anxiety, inflammation, and more.

First time here? Check out this explainer.

Energy drinks are also a booming and make up the largest share of the U.S. functional beverage market at an estimated $18.6 billion.

Drink to Your Health:

You knew we were going to say that. But it's true!

Kill Cliff's lines of beverages are clean energy and CBD drinks that deliver a variety of nutritious ingredients, minerals, and compounds. Including…

  • B vitamins
  • Specialized blend of plant extracts, natural and anti-inflammatories, electrolytes
  • Clean caffeine
  • Full spectrum CBD
  • 0 sugar
  • A variety of digestive enzymes
  • Natural food dyes from fruits and plants
  • Great tasting natural flavors

Kill Cliff’s ingredients come together to create holistic drink that supports hydration, recovery, energy, and more.

Bottom Line?

Take control of your health with functional beverages. Your body and mind will thank you.

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