"The players have noted that they have seen improvements in sleep, recovery, anxiety and focus, and that's where the word-of-mouth testimonials have benefited the companies.
Those testimonials started to spread quietly, as more and more players were using the products but were still mainly unwilling to talk about it publicly -- until some bigger names came out and openly endorsed a few products.
The biggest was Bubba Watson, who announced a partnership with cbdMD in April and displays the company's logo on both sides of his visor in tournament play.
Similar to Functional Remedies, cbdMD manufactures its own products, which allows it to monitor the THC levels, and it gave Watson a level of comfort to openly use the products.
"Just because of, I'm getting older," Watson told TheStreet. "The inflammation in my body, waking up with better sleep. That was the two things I focused on. With a 7-year-old and a 4-year-old at the house, and playing golf all day, I needed some energy fast.
"For me, it was all about sleep and trying to get the body right.""
Along with the typical aches and pains, golfers also suffer from anxiety and and stress the game can bring.
"Between the mental focus and overall clarity necessary to play a solid round, golf is a challenging sport," said cbdMD director of public relations Dillon Kivo. "That's where CBD can come into play. Again, although research is still in the early stages, there seems to be support behind the idea that CBD can be utilized to help aid mental functions, as well as work to reduce overall stress. The idea is that CBD helps calm some of those intense bodily responses that may result in further health complications, all while working to naturally relax the mind and body."
As more research becomes available, be on the lookout for more athletes across all sports to be using CBD products to help with the pains and anxiety their sports bring.
FDA AND LEGAL DISCLOSURE:
FDA and LEGAL DISCLOSURE:
* Cannabidiol (CBD) is a naturally-occurring constituent of the industrial hemp plant. We do not sell or distribute any products that are in violation of the United States Controlled Substances Act (US.CSA). Kill Cliff® does sell and distribute hemp based products.
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