If you haven't tried KILL CLIFF, you're truly missing out.

KILL CLIFF is a clean energy drink loaded with B Vitamins, a specialized blend of plant extracts, enzymes (both natural anti-inflammatories), electrolytes, and just a smidge of clean caffeine to support hydration and get you back to full speed.

With so much going on in a 12oz. can, we thought we would shed some light on these badass ingredients and their purpose.

INGREDIENTS

Sweeteners

KILL CLIFF has two main sweeteners: Erythritol and Stevia. We want our drink to taste great but don't want to load you up with sugar or artificial sweeteners and risk your health.

Erythritol and Stevia are two natural sugar alternatives that can be used instead of the dangerous artificial sugars. These sugar alternatives are generally found in small amounts in fruits and vegetables.

Erythritol only has 6% of the calories of sugar but retains 70% of the sweetness. Erythritol also doesn’t spike your blood sugar or insulin, so this makes it a great sugar substitute for diabetics. Studies have shown that erythritol acts as an antioxidant, reducing blood vessel damage that has been caused by high blood sugar levels. Erythritol will also not cause your teeth to decay, unlike sugar and other artificial sweeteners.

Stevia makes for a great natural sugar substitute as it has no calories and is 200x sweeter than sugar. Studies have shown that stevia has the potential for treating diseases such as obesity, diabetes, and hypertension. Antioxidant compounds, including kaempferol, can be found in Stevia. Studies have shown that kaempferol can reduce the risk of pancreatic cancer by 23%.

Vitamin & Plant Extract

Taurine

This is the combination of good stuff that makes us the best functional clean energy drink company in the world. Get ready to be educated.

Taurine is an amino acid found in our drink. Despite what rumors you may have heard, Taurine is not sourced from bull urine or semen.

Taurine has many widespread benefits including helping you maintain hydration and electrolyte balance, help digestion, regulate minerals, supports central nervous system function, and regulates your immune system.

Glucuronolactone

Glucuronolactone is a small molecule that contributes to the structure of connective tissues. You will often find Glucuronolactone in energy drinks, as it works well with caffeine to help improve performance, specifically including tasks that involve plenty of focus and attention.

Ginger Root Extract

Along with being delicious, ginger is an incredibly healthy spice. Ginger has often been used to help digestion, fight nausea, and combat the flu and common cold.

Ginger is also known for its anti-inflammatory and antioxidant effects. This comes from gingerol, which the main bioactive compound found in ginger. Ginger can thank gingerol for many of its medicinal properties.

Studies show that consuming 2 grams of ginger per day, for 11 days, can significantly reduce muscle pain.

Other studies have shown that though it does provide an immediate impact, Ginger can be effective in the long-run for reducing day-to-day muscle pain.

Ginger consumption can drastically help lower blood sugar factors according to this study.

I could keep going, but the point has been made. Please eat more ginger.

Monopotassium Phosphate

Monopotassium Phosphate is a combination of two types of electrolytes, which are incredibly beneficial for hydration. Electrolytes are electrically charged minerals in your body. Electrolytes can be found in multiple parts of your body, including your blood, urine, tissues. Some examples of electrolytes are sodium, calcium, potassium, chlorine, phosphate, and magnesium.

Here are some of the benefits/functions of electrolytes:

Help maintain the water in your body
Maintains the pH level in your body
Removes waste from your cells
Transfers nutrients into your cells
Regulates the function of your nerves, brain, heart, and muscles
Help build new tissue

You need electrolytes after a workout and we've got them.

Green Tea Extract/Caffeine

One of the lesser-known facts about caffeine is that there are many sources of caffeine. Some of the sources are natural, plant-based caffeine while others are synthetically produced.

Synthetically produced caffeine from Chinese pharmaceutical plants is the most popular caffeine source in soft drinks and energy drinks. Synthetic caffeine is quickly absorbed into your body, giving you the energy you crave faster than that of a naturally sourced caffeine. However, synthetic caffeine will lead to a much quicker crash.

There are around 60 types of plants that naturally produce caffeine. Drinks like coffee and tea are caffeinated beverages that source their caffeine from plants. Not only does naturally occurring caffeine provide longer sustained energy, but it also has its own exclusive antioxidant benefits which can help prevent heart disease and Alzheimer's. Naturally sourced doesn't provide the side effects like nervousness, insomnia, and flushed face as much as synthetic caffeine.

Green Tea caffeine is a naturally sourced caffeine that your body metabolizes differently than coffee, meaning it will affect you differently.

What could be THAT much different? It’s all caffeine, right?

Well, it’s actually something pretty beneficial. The caffeine found in Green Tea sticks to the antioxidants in the tea. This causes the caffeine to be absorbed slower by your body. As a result, you will not get the immediate caffeine rush you would with synthetic caffeine. Instead, your caffeine will slowly release over time, giving you more sustained energy.

Caffeine is also known to give people the shakes or jitters. With Green Tea caffeine, that is absent due to one of the antioxidants called L-Theanine, which is an antagonist to caffeine.

Inositol

Inositol is likely something you haven't heard of, but it's simply a carbohydrate found in your body.

Inositol plays multiple roles in your body, so naturally, it has many benefits, but you'll see its biggest role played in your brain.

Inositol has an impact on your brain's neurotransmitters. Your anxiety issues may be lessened as studies have shown that inositol can reduce panic attacks for those with panic disorders.

Other studies have shown that Inositol can help improve symptoms of OCD.

Vitamins (B3, B5, B2, B12)

There are plenty of B Vitamins to go around in KILL CLIFF. B-Vitamins are water-soluble nutrients that are important in your body's maintenance of physiologic and metabolic functions.

Here are the functions of the B Vitamins found in KILL CLIFF:

B2 (riboflavin)- helps your body break down the protein, carbohydrates, and fats that you eat. Also important in growth and reproduction in red blood cells.
B3 (niacin)- assists in the function of your skin, digestive system, and nerves. Niacin also supports cellular energy production.
B5 (pantothenic acid)- necessary for the body to be able to produce hormones and breakdown carbohydrates for energy.
B12 (cobalamin)- assists folate in creating red blood cells and helps allow iron to do its job. It also helps regulate your central nervous system.

Enzymes

Here are some of the digestive enzymes KILL CLIFF contains and their purpose.

Bromelain: Enzyme found in pineapples to help reduce inflammation.
Lipase: Enzyme that performs an essential role in the digestion of dietary lipids (fats).
Amylase: Digestive enzyme that helps convert starch and glycogen into simple sugars.
Protease 4.5: Digestive enzyme that helps breakdown proteins and toxins.
Invertase: Enzyme that catalyzes the breakdown of sucrose.
Beta-Glucanase: acts as intestinal fiber which helps reduce high serum cholesterol levels.

Beta-Carotene (Blood Orange)

You may not know this, but there are food dyes, such as Red No. 40, Blue No.1, and Yellow No. 5, which can be dangerous for you. These dyes, derived from petroleum, have been linked to both cancer and hyperactivity in children.

We believe in only giving you the best ingredients, so we went a different direction when we needed to add color to our drink.

Beta-Carotene is a red-orange pigment that is organically found in fruits and plants. On top of adding color to our drink, Beta-Carotene is an antioxidant.

Studies have shown that Beta-Carotene also makes you less likely to experience cognitive decline. '

We even found a way to benefit you while simply just adding color to our drink. You're welcome.

CONVINCED?

KILL CLIFF is a specialized blend of plant extracts, enzymes, b-vitamins, and electrolytes to support hydration, energy, and recovery. Perfect to crush anytime!