Privacy policy
Last updated: June 25, 2026
This Privacy Policy explains how Kill Cliff, LLC ("Kill Cliff," "we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase from killcliff.com (the "Site"). We sell and ship only within the United States, and this Policy is written for U.S. residents. By using the Site, you agree to the practices described here.
1. Personal Information We Collect
We collect the following categories of personal information, as those categories are described under the California Consumer Privacy Act (as amended by the California Privacy Rights Act, "CCPA/CPRA") and other U.S. state privacy laws:
| Category | Examples |
|---|---|
| Identifiers | Name, email address, phone number, postal address, IP address, device identifiers, and cookie/online identifiers. |
| Customer records | Billing and shipping address, payment information (processed by our payment processor), and order history. |
| Commercial information | Products viewed and purchased, cart activity, and subscription status. |
| Internet/network activity | Pages viewed, referring URLs, clicks, session duration, and how you interact with the Site and our ads. |
| Geolocation data | Approximate location inferred from your IP address. |
| Inferences | Preferences and characteristics derived from the information above for analytics and marketing. |
We do not intentionally collect "sensitive personal information" (such as precise geolocation, government identifiers, or account log-in credentials combined with passwords) for the purpose of inferring characteristics about you. We do not knowingly collect personal information from anyone under 16 years of age.
2. How We Collect Personal Information
- Directly from you — when you make a purchase, create an account, sign up for email or text messages, submit a review, or contact us.
- Automatically — through cookies, web beacons/pixels, log files, and software development kits (SDKs) when you use the Site.
- From service providers and partners — such as analytics, advertising, shipping, and payment providers.
3. Cookies, Tracking Technologies & Tools We Use
We and our partners use cookies, pixels, tags, web beacons, and similar technologies to operate the Site, remember your cart, measure performance, and deliver and measure advertising. The third-party tools we use include, among others:
- Analytics & site performance: Google Analytics, Microsoft Clarity, and the Shopify platform.
- Advertising & measurement: Google Ads (via Google Tag Manager), Microsoft Advertising (Bing/UET), Meta (Facebook/Instagram) Pixel, TikTok, Pinterest, and X (Twitter).
- Email & SMS marketing: Sendlane.
- On-site experience, reviews, loyalty & support: Okendo, Yotpo, Rebuy, eComposer, Gorgias, Braze, and similar tools that help us display reviews, personalize the store, and provide customer service.
We use a cookie-consent tool that presents the choices appropriate for your region. You can manage your preferences at any time through the "Your Privacy Choices" link in our Site footer, through your browser settings, by transmitting a Global Privacy Control signal (see Section 8), or by using the industry opt-out portals at optout.aboutads.info and optout.networkadvertising.org.
4. How We Use Your Personal Information
- Process, fulfill, and ship your orders, and provide invoices and order confirmations;
- Provide customer service and respond to your requests;
- Operate, secure, maintain, and improve the Site;
- Personalize content and conduct analytics;
- Deliver, target, and measure advertising and marketing;
- Send you marketing communications, where permitted, which you can opt out of at any time;
- Detect, investigate, and prevent fraud and abuse; and
- Comply with our legal obligations and enforce our terms.
5. How We Share Your Personal Information
We disclose personal information to:
- Service providers and processors that perform services for us — including hosting (Shopify), payments, shipping, email/SMS, analytics, reviews, and customer support;
- Advertising and analytics partners — such as Google, Meta, Microsoft, TikTok, Pinterest, and X — to help us deliver and measure advertising; and
- Legal and safety recipients — when required to comply with law, respond to lawful requests (such as a subpoena or warrant), or to protect our rights, property, or safety and that of others.
6. We Do Not Sell Your Personal Information
Kill Cliff does not sell your personal information for money, and we have never sold your personal information. Because we use third-party advertising and analytics cookies, however, certain disclosures of online identifiers and activity to our advertising partners may be considered a "sale" or "sharing" of personal information under California and other U.S. state privacy laws — even when no money changes hands. For that reason, we give you a clear way to opt out of this activity at any time (see Sections 7 and 8). We do not knowingly sell or share the personal information of consumers under 16 years of age.
7. Your Privacy Rights
Depending on where you live, and subject to applicable law, you have the right to:
- Know / Access the categories and specific pieces of personal information we have collected about you;
- Delete the personal information we collected from you;
- Correct inaccurate personal information;
- Opt out of the sharing of your personal information for targeted advertising; and
- Non-discrimination — we will not discriminate against you for exercising any of these rights.
How to exercise your rights:
- To opt out of targeted advertising / the sharing of personal information: use the "Your Privacy Choices" link in our Site footer (our consent tool shows the appropriate options for your region), or transmit a Global Privacy Control signal (Section 8).
- To access, delete, or correct your information: email us at customerservice@killcliff.com or call +1 (833) 942-0363.
We will verify your request and may ask you for information to confirm your identity before responding. You may use an authorized agent to submit a request on your behalf. We will respond within the timeframe required by applicable law (generally within 45 days, with an extension where permitted). Where required, you may appeal a decision by contacting us at the email above.
California "Shine the Light" (Cal. Civ. Code § 1798.83): California residents may request information about our disclosure of certain personal information to third parties for their direct marketing purposes. To make such a request, contact us at customerservice@killcliff.com or KILL CLIFF, 3490 Piedmont Road NE, Suite 1350, Atlanta, GA 30305.
8. Global Privacy Control (GPC)
Some browsers and extensions can transmit a Global Privacy Control (GPC) signal. We treat a GPC signal as a valid request to opt out of the sharing of personal information for the browser or device that sends it. This replaces our prior "Do Not Track" practice.
9. Data Retention
We retain your personal information for as long as needed to fulfill the purposes described in this Policy — including to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements — unless and until you ask us to delete it.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
11. Children's Privacy
The Site is intended for adults and is not directed to children. We do not knowingly collect personal information from individuals under 16. The Site is not intended for individuals under the age of 18.
12. SMS / Text Message Marketing
We respect your privacy. We will only use information you provide through our text message program (the "Program") to transmit your mobile messages and respond to you. This includes sharing information with platform providers, phone companies, and other vendors who assist in delivering mobile messages. We do not sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or customer information collected through the Program to any third party. By entering your phone number at checkout and initializing a purchase, you agree that we may send you text notifications (including order and abandoned-cart reminders) and text marketing offers. Message frequency may vary, and message and data rates may apply. You can unsubscribe at any time by replying STOP.
Mobile Message Service Terms & Conditions
Last updated: Feb 2024. The Kill Cliff mobile message service (the "Service") is operated by Kill Cliff, LLC ("Kill Cliff," "we," or "us"). Your use of the Service constitutes your agreement to these terms and conditions ("Mobile Terms"). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time, and your continued use of the Service following the effective date of any such changes constitutes your acceptance of those changes.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply. Text messages may be sent using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the Service provides transactional messages (e.g., order updates and account alerts) and promotional messages (e.g., promotions, specials, and cart reminders) from Kill Cliff via text message through your wireless provider to the mobile number you provided. Message frequency varies.
Text the keyword STOP to +1 (833) 397-0997 to cancel at any time. You will receive a one-time opt-out confirmation text message. If you have subscribed to other Kill Cliff mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs. For Service support or assistance, text HELP to +1 (833) 397-0997 or email customerservice@killcliff.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including STOP or HELP requests, that you send to a short code or telephone number we have changed may not be received, and we will not be responsible for honoring requests made in such messages. The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number and to maintain accurate, complete, and up-to-date information related to your receipt of messages. You agree to indemnify, defend, and hold us harmless from any third-party claims, liability, damages, or costs arising from your use of the Service or from you providing us with a phone number that is not your own. To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, or any action you may or may not take in reliance on the information or Service.
13. Third-Party Links
The Site may contain links to third-party websites that we do not control. This Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review their privacy policies.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. When we make material changes, we will update the "Last updated" date above and, where appropriate, provide additional notice.
15. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:
Kill Cliff, LLC — Attn: Privacy Compliance Officer
3490 Piedmont Road NE, Suite 1350, Atlanta, GA 30305, United States
Email: customerservice@killcliff.com
Phone: +1 (833) 942-0363
Business hours: Mon–Fri, 8 a.m. – 5 p.m. ET