John Brenkus from ESPN Sport Science
Here’s a quick primer on how and why Kill Cliff CBD products are the best tasting in the world.
First of all – let’s talk CBD, big picture.
Your body naturally creates and utilizes cannabinoids – and they’re damn good for you.
Your endocannabinoid system is made up primarily of 2 cannabinoids – anandamide (AEA) and arachidonoylglyerol (2-AG), and they bond to receptors in the central nervous system and peripheral nervous systems.
Then enzymes come along and naturally break them down. And then your body generates new ones. And then the enzymes do their thing, and we start again. Your body goes through that natural cycle over and over. Lather, rinse, repeat.
Now, when you consume the type of CBD like you find in Kill Cliff, you’re introducing to your body what are called phytocannabinoids. This gives those enzymes another target – something else your body wants to break down – and this preserves some of your body’s own natural resources.
And here’s how Kill Cliff has really changed the game.
Many CBD products on the market today are tinctures, or droppers that contain CBD oil. Problem is, oil and water don’t mix -- think of that CBD tincture as oil, and our bodies, water. When you use a dropper, the CBD has to swim through your entire digestive process – like stomach acids and your liver – before your body can absorb it.
But the digestive process breaks down so much of the CBD, that you’ll be lucky if you absorb 10% of the dose. So, for example, if you take 50 milligrams of CBD, your body might absorb only 5 milligrams. Super inefficient.
So here’s the cool part. The scientific heroes in the Kill Cliff laboratories reduced the size of the CBD particles, and packed them into a type of molecule called a micelle. In simplest terms, this molecule bonds to water on the outside, and fats and lipids on the inside. So the CBD particles are riding inside molecules that basically have “water-soluble” properties. That means your body – which is 70 percent water -- absorbs it at a higher, faster rate before your digestive system has a chance to break it all down.
Kill Cliff a more technically efficient way to consume CBD – and when your body absorbs 90% of a dose, versus maybe 10% of what you get with a tincture, it’s just a way better value.
And on top of that innovative delivery system, Kill Cliff products leave the starting line with more horsepower. Most CBD drinks in the marketplace contain 10 to 20 milligrams of CBD – Kill Cliff leads the industry with 25 milligrams of broad-spectrum CBD.
But at the end of the day, nothing matters if the product tastes like gussied-up sewage. Most brands in the marketplace are simply a poor-tasting, lightly flavored sparkling water infused with CBD.
Kill Cliff is packed with nutrients – and they’re also made with low calorie, naturally-sweetened products. No sugars, no artificial sweeteners. That makes it a great mixer that works beautifully with vodka, bourbon, and tequila.
So now you know the how and the why Kill Cliff is the best-tasting CBD product in the market.