Let's be real—Joe Rogan didn't just slap his face on the can and cash a check. He's down in the lab, tweaking recipes like it's his job (because it kinda is). After eight rounds of obsessive fine-tuning, Flaming Joe was finally born. Joe jokes that Kill Cliff makes up roughly 80% of his hydration, and we're pretty sure he's serious.

Grab the Flaming Joe Ignite for when you need to dial up your day, or chill out with Rogan's go-to CBD flavors. Either way, you're drinking exactly what Rogan himself can't stop reaching for.