What’s the over/under on how many energy drinks will advertise during Super Bowl 56? We'll take 2.
- PepsiCo will “unveil” its new-look RockStar Energy during the Big Game. They have to do something to protect that $3.8 billion investment they made when they bought the stuff last year. See our breakdown on what’s inside RockStar—and learn why you don’t want to mess with Ace-K. You’d think PepsiCo would know. (Maybe they do: They sold Mountain Dew with flame retardant as an ingredient until they were caught. In 2020.)
- Not to be outdone, Coca-Cola will plug its line of chemical-tasting Coca-Cola Energy during the Super Bowl. Some, if not most of the 114mg of caffeine—a low amount for a 12-ounce beverage—is synthetic, most likely manufactured in a Chinese lab (we’re not making this up). There’s also a ton of high fructose corn syrup and other sugars, a great recipe for spiking and crashing. See our report.
You know what doesn’t have synthetic caffeine, sugar of any sort, or an expensive commercial during the Super Bowl?
You guessed it.
Kill Cliff’s four lines of great tasting, clean energy beverages are sugar-free and contain loads of electrolytes and B-vitamins. Energize x Recover, Ignite, and Octane also boast real caffeine from natural sources. Kill Cliff CBD and Octane are infused with 25mg of broad-spectrum hemp oil that are formulated to have the highest bioavailability possible. (See our science.)
Here’s how to enjoy Kill Cliff AND the Big Game on Sunday, February 13, at 6:30 p.m. ET:
Stressed about the outcome? Then:
- Crack a Kill Cliff CBD beverage at about 5 p.m., pour it over ice and take about 30 minutes to sip it during the pre-game; feel the 25mg of CBD take the edge off. You’ll still be alert and cheering for your team to the bitter end.
Going to a party and need to keep up the energy? Then:
- Enjoy an Ignite before heading out. Better yet, take a few cans of Kill Cliff with you and share with your friends. Make sure you finish it before the end of the first quarter.
Stressed AND going to a party? Then:
- Octane is for you. Kill Cliff Killer Cliffsicle is a delicious vanilla-orange reminder of your favorite ice cream. But with 125mg of clean caffeine and 25mg of CBD.
Want a clean energy drink that’s fortified? Then:
- Mix yourself a Kill Cliff TeKilla Kiwi Kooler. Recipe is here. (Drink responsibly.)
Enjoy the game! We truly hope your team wins.