CBD has increasingly grown in popularity over the last three years and the sports world is taking notice.
"In 2018 the World Anti-Doping Agency removed CBD from its list of banned supplements, and in the past year a number of new sports drinks brands have launched CBD-infused products including Defy, OKI, and Aethics’ CBD Water, but Kill Cliff marks the first established brand in the category to announce a hemp line extension."
“If you look at how people are receiving benefits from CBD today, and you listen to what people are saying, the common use occasions you hear about are pain relief, reducing inflammation, reducing anxiety,” said John Timar, Kill Cliff COO. “For a company like ours where the nucleus is these hardcore fitness people and military veterans, they have to manage pain, they have to manage anxiety…. That’s where sports drinks and beverages are going to go, because those are the common problems that athletes and people living active lifestyles have.”
With the World Anti-Doping Agency's actions regarding CBD, it may not be too much longer until we see professional sports organizations moving in the same direction. Many of the professional sports organizations have blurred lines when it comes to CBD, but aren't fully accepting of CBD or medical marijuana usage by its athletes.
Even your everyday offices are accepting of CBD usage. According to Mayo Clinic Proceedings from 2017, federal workplace drug testing cut-off values were established to avoid the possibility that trace amounts of THC or THC-COOH would trigger a positive test.
Let's hope professional sports organizations come to their senses and allow their athletes to reap the benefits of CBD usage.
KILL CLIFF CBD has 0% THC, so you can enjoy the great taste of Orange Kush while receiving all of the wonderful benefits KILL CLIFF CBD has to offer. If you are interested in giving it a try, click here to learn more.
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